Some of my favorite projects

How do you redesign a tool everyone uses but nobody trusts?

66.7% NPS (from −6.7%)

Quoting, rewired.

How do you create one system without flattening a whole ecosystem?

12M+ subscribers

One system for a whole ecosystem.

What has to become clearer for users to keep moving?

15+ usability tests

Where behavior meets the funnel.

How far can AI take a game idea before product judgment has to take over?

6 wks concept to shipped

Xolodrilo: designing a game with AI.